Job Description

Summary: To own and scale a full-funnel content engine that educates, inspires, and converts payers, health systems, and clinicians. Reporting to the Senior Director of Marketing, you’ll develop research-driven narratives, translate clinical expertise into compelling stories, and fuel demand for our B2B SaaS platform. This is a builder role: you’ll shape strategy, roll up your sleeves to write, and orchestrate agencies and SMEs to hit aggressive growth targets.
Key Responsibilities
Craft and execute an end-to-end healthcare content strategy spanning SEO, thought-leadership, webinars, podcasts, social, email, and events.
Interview clinicians, patients, and internal experts to transform complex topics into clear, compliant storytelling (e.g., case studies, whitepapers, explainer videos).
Own the editorial calendar, ensuring timely delivery against product launches and campaign timelines.
Optimize on-page SEO (keyword research, meta-data, schema) and off-page tactics to increase qualified organic traffic and backlinks.
Collaborate on messaging frameworks and sales enablement assets that shorten deal cycles.
Manage external writers, designers, and videographers; enforce brand voice, style guide, and regulatory standards (HIPAA, ADA, FDA advertising).
Track content performance in HubSpot/GA4; iterate using data to improve engagement, MQL conversion, and pipeline contribution.
Support conference and field-marketing teams with abstracts, booth copy, and post-event nurture sequences.
Safeguard PHI by following internal compliance protocols and coordinating with Security & Legal teams.
Required Qualifications
4–6 years’ experience in B2B healthcare or health-tech content marketing—ideally for a SaaS or digital-health company.
Demonstrable portfolio of long-form and short-form assets that moved prospects through awareness, consideration, and decision stages.
Working knowledge of HIPAA, patient privacy considerations, and clinician reviewer workflows.
Proficiency with CMS, marketing automation (HubSpot or similar), and basic HTML/SEO best practices.
Strong project-management skills; able to balance strategic planning with hands-on creation.
Exceptional writing, editing, and interviewing abilities with an eye for narrative clarity and brand tone.
Preferred / Nice-to-Haves
Familiarity with payer/provider buyer personas, value-based care, and reimbursement dynamics.
Experience collaborating with clinical subject-matter experts or medical affairs teams.
Knowledge of FDA’s “Bad Ad” program and promotional-review processes.
Background in journalistic storytelling or patient-advocacy campaigns.
Adobe Creative Cloud or basic video editing know-how.

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