Job Description
Digital Marketing Associate This Jobot Job is hosted by: Amber Leonard
Are you a fit? Easy Apply now by clicking the "Apply" button
and sending us your resume.
Salary: $70,000 - $80,000 per year
A bit about us: We are a national manufacturing organization that has been in business for more than 20 years. Our cohesive and growing team works in a casual business environment and believes in family/work life balance.
Why join us? We offer PTO that starts day one (up to 4 weeks)
401k match
Full medical, dental, vision and life insurance
Job Details ~ A DAY IN YOUR ROLE ~
- Design innovative content tailored to our clients interests and industry trends, utilizing Sprout Social to schedule and publish posts.
- Maximize the SproutSocial platform to create and curate compelling content tailored to our audience's interests and industry trends, including Social Listening and Employee Advocacy initiatives.
- Keep a pulse on social media channels for industry news, trends, and competitor activity, providing insights to inform strategy and identify opportunities for engagement.
- Track and analyze key performance metrics related to social media activities, generating reports and recommendations for optimization.
- Develop and implement digital marketing strategies to amplify brand awareness and reach our target audience within the B2B sector.
- Ability to navigate and use Salesforce Marketing Cloud to create, manage, and optimize marketing campaigns across the company.
- Develop and execute email marketing campaigns, leveraging automation and personalization features within the platform.
- Analyze campaign performance metrics and implement improvements based on data- driven insights.
- You will be working closely with the sales and marketing teams to develop digital assets and resources that support sales enablement efforts, such as presentations, case studies, and sales collateral.
- Develop and implement training and support to sales and marketing teams on digital tools and best practices, fostering adoption and proficiency.
- Assist in the development and execution of integrated marketing campaigns, leveraging digital channels to maximize impact and ROI.
- Assist with supporting business marketing initiatives by coordinating and executing promotional campaigns and managing the distribution of promotional materials and items.
- Attend site visits to client locations to foster relationships, gather feedback, and provide personalized support, ensuring alignment with organizational objectives and enhancing overall customer experience.
~ WHAT YOU BRING TO THE TEAM ~
- Preferred - Bachelor’s degree in Marketing, Communications, Business, or related field.
- Certifications in Salesforce Marketing Cloud and Google Ad certifications or related platforms are a plus
- 5+ years of experience in sales enablement, marketing enablement, or a related role with proven experience in social media management within a B2B manufacturing environment.
- Proficiency in SproutSocial media management tool, or similar tools.
- Proven track record of developing and executing successful sales and marketing enablement programs that drive revenue growth and improve sales productivity.
- Advanced understanding of social media platforms, trends, and best practices for brand engagement (i.e. LinkedIn, Facebook, Instagram).
- Strong comprehension of marketing principals and common marketing tools.
- Working knowledge of the Adobe Creative Suite.
- Innovative thinker with a passion for innovation and staying ahead of digital trends.
- Solid project management skills with the ability to manage multiple initiatives simultaneously and deliver results within established timelines.
- Ability to apply conceptual, creative, solution-oriented thinking.
Interested in hearing more? Easy Apply now by clicking the "Apply" button.
Job Tags
Casual work,