Job Description

Graphic Designer & Illustrator – Pilot

Remote | North America (Canada/U.S.), LATAM, or Europe
Contract: 6–8 Week Pilot (Part-time or Flexible) can lead full contract

Deferred Compensation + Potential Equity/Bonus

Apply at jobs@snowgroup.ca with:
• A short intro and why this role excites you
• Link(s) to your portfolio or recent work (Figma preferred)
• Your availability, location, and preferred weekly hours

About Snowgroup

🌐 snowgroup.ca

Snowgroup is building the first full-stack digital ecosystem for winter sports travel — powering how 150M+ skiers and snowboarders plan, book, and experience the mountains.

Our platform brings together:
• Reservewinter – a multi-mountain travel marketplace for passes, rentals, lodging
• Snowclub – a social commerce hub for group travel, resale, and local vendors
• Snowbus – our transportation wedge that powers group trips and funnel growth

We’ve already seen $2M+ in organic traction and are now preparing for a high-growth season with a live raise, product relaunch, and vendor expansion across multiple mountains.

We’re looking for a Graphic Designer & Illustrator who lives and breathes visual culture – someone who can translate ski/snow/ice/extreme sports energy into a cohesive brand system, illustrations, icons, avatars, and marketing collateral across our ecosystem.

The Role

This is a hands-on design and illustration role, not a generic “brand refresh” exercise. You’ll help us grow up our visual identity while keeping the rebellious, independent-mountain vibe intact.

You’ll work directly with the founder, marketing, and product teams to:
• Evolve the Snowgroup visual language (logo usage, color, type, layout)
• Create illustration styles, avatars, and iconography that feel native to ski/snow culture
• Build consistent collateral across decks, web, social, and campaigns
• Support product teams with on-brand assets inside Figma

If you get excited by the idea of designing the visual world of winter travel — from investor decks and crowdfunding campaigns to social content, vendor one-pagers, and in-product visuals — this is your playground.

What You’ll Do
• Evolve and formalize our core brand system
• Refine color, typography, grids, and visual rules across Snowgroup, Snowbus, Reservewinter, and Snowclub
• Help define how the ecosystem hangs together visually while preserving each brand’s personality
• Create original illustrations & avatars
• Design character/participant avatars, badges, and scene illustrations (riders, mountains, buses, village life, après, etc.)
• Develop a scalable illustration style that works across web, product, and social
• Build iconography & micro-brand assets
• Design icon sets for features, sports, trip types, and vendor categories
• Create patterns, stickers, patches, and graphical elements we can reuse across channels
• Design collateral & campaigns
• Support pitch decks, one-pagers, investor materials, and crowdfunding campaigns
• Create social and email graphics, simple motion-ready storyboards, and campaign concepts
• Work inside Figma with product & marketing
• Organize brand components, libraries, and visual tokens in Figma
• Collaborate with UI/UX designers so product surfaces feel consistent with the brand
• Contribute to culture & storytelling
• Inject the feel of real mountain culture: indie resorts, group trips, park kids, road trips, and powder days
• Help us visually express our “why” — not just decorate our “what”

What We’re Looking For
• 3–6+ years of graphic design / illustration experience (agency, in-house, or freelance)
• A portfolio that shows:
• Strong brand systems (consistency across multiple touchpoints)
• Illustration and iconography (ideally character or scene work)
• Clear understanding of layout, hierarchy, and typography
• Fluent in Figma for brand systems, components, and handoff — or willing to shift your workflow there quickly
• Comfort working across pitch decks, web/social assets, and product-adjacent visuals
• Ability to move fast, iterate, and ship in a startup environment (you’re okay with WIP and learning in public)
• Big plus if you have:
• Experience with sports, lifestyle, or youth culture brands
• Familiarity with basic motion thinking (designing with animation in mind, even if you don’t animate yourself)
• Love for skiing, snowboarding, mountain towns, or action sports in general

We care more about taste, adaptability, and cultural fit than perfect titles. If your work feels like it belongs on a lift tower sticker, in a pitch deck, and in a product UI — we want to see it.

Engagement Details
• 4–8 week pilot (part-time or flexible hours)
• Deferred compensation, with potential equity or bonus post-raise
• Remote and async-friendly — we work across time zones
• Collaborate directly with the founder + marketing + product teams
• Start date: ASAP

📩 Apply Now

Email jobs@snowgroup.ca with:
• A short intro and why this role excites you
• Link(s) to your portfolio or recent work (Figma preferred)
• Your availability, location, and preferred weekly hours

If it’s a fit, we’ll move quickly — we’ve got a lot of mountains to make look good. 🏔️✨

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