Job Description
SOCIAL MEDIA & MARKETING COORDINATOR - Bridgewater Banquet & Conference Center
This position is responsible for managing content (artwork and text) for social media for all campuses of Bridgewater Banquet & Conference Center. For the candidate with the right experience additional marketing duties could be assigned.
Responsibilities:
- Using social media marketing tools to create and maintain the Bridgewater brand.
- Track and record marketing analytics data.
- Develop and implement social media strategies to increase awareness and engagement.
- Monitor social media channels for trends and make suggestions accordingly.
- Keep on top of Bridgewater's calendar to ensure timely posting.
- Be accountable to responding to comments, DMs, etc in an incredibly timely manner.
- Be liaison for marketing partnerships.
- Collaborate with team to stay on budget.
Required Skills/Abilities:
- Bachelor's degree in marketing, Advertising, or related field
- 5+ years digital marketing experience; restaurant or retail a plus
- 2-3 years managing a social program.
- Proven success managing social channels through engagement and follower growth.
- Social media platform experience with understanding of various channels (e.g. Instagram, Facebook..etc)
- Paid Media and SEO experience is a plus.
- Self-starter with the ability to excel in a fast-paced environment.
- Graphic design: 1 year (Preferred)
- Proven work experience as a Social Media Coordinator or similar role.
- Knowledge of advertising principles and best practices for social media. Platforms.
- Excellent proofreading skills to ensure accurate and error-free content.
- Strong understanding of SEO principles to optimize social media content for search engines.
- Familiarity with Adobe Photoshop is a major plus • Ability to manage multiple social media accounts simultaneously.
- Strong written and verbal communication skills.
- Strong organizational and administrative skills.
- If you have graphic design skills this is a major advantage.
- Create social calendars aligning to brand calendar.
- Develop and execute social media content for Facebook, Instagram, and Twitter.
- Plan and manage social media budget.
- Create copy that aligns with brand voice for paid + organic media.
- Engage with consumers on social media platforms through comments, likes, User-Generated-Content sharing, etc.
- Monitor and report on social performance and brand mentions via social listening.
- Direct customer feedback from social channels to appropriate internal team members
- Define social media KPIs and targets.
- Develop and execute influencer campaigns to complement local and national level marketing initiatives.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Flexible schedule
- Paid time off
This position could be full or part-time for the right candidate.
Expected hours:per week
EOE
Job Tags
Full time, Part time, Work experience placement, Local area, Flexible hours,